The Bonner Business Series – Media Relations

Business & Finance, Marketing & Sales, Public Relations, Industries & Professions, Industries, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book The Bonner Business Series – Media Relations by Allan Bonner, Sextant Publishing
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Author: Allan Bonner ISBN: 9781926755113
Publisher: Sextant Publishing Publication: November 7, 2014
Imprint: Sextant Publishing Language: English
Author: Allan Bonner
ISBN: 9781926755113
Publisher: Sextant Publishing
Publication: November 7, 2014
Imprint: Sextant Publishing
Language: English
This definitive text at several leading Universities and Colleges is journalism in reverse. It demystifies public affairs, starting with examining your news value and working through media lists, press releases, news conferences and keeping reporters coming back for more.

It uses the proven SOCKO system for message generation, and takes you through the media venues you may encounter (including when things go wrong):

* sit downs

* stand ups

* scrums

* double-enders

* talk shows

Diagrams help you through setting up a media work centre, public affairs room and keeping on top of breaking news. Pictures from inside the major networks and a glossary of media terms get to the details of media skills.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
This definitive text at several leading Universities and Colleges is journalism in reverse. It demystifies public affairs, starting with examining your news value and working through media lists, press releases, news conferences and keeping reporters coming back for more.

It uses the proven SOCKO system for message generation, and takes you through the media venues you may encounter (including when things go wrong):

* sit downs

* stand ups

* scrums

* double-enders

* talk shows

Diagrams help you through setting up a media work centre, public affairs room and keeping on top of breaking news. Pictures from inside the major networks and a glossary of media terms get to the details of media skills.

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